We buy and grow

D2C businesses

Get In Touch
Our Story
We’re founders who've lived the e-comm 
rollercoaster that comes with building from scratch.
2014
2018
2021
Today
Roman and Jenn started their first brand, Linjer, as a husband and wife team with 20k in savings and an Indiegogo campaign
With the first $1M in EBIT Roman started acquiring stakes in other businesses
Founded Peak 21 together with Edo to buy great DTC brands and raise institutional capital
Portfolio has generated 200M in sales profitably
2014
2018
2021
Today
Roman and Jenn started their first brand, Linjer, as a husband and wife team with 20k in savings and an Indiegogo campaign
With the first $1M in EBIT (!) Roman started acquiring stakes in other businesses
Founded Peak 21 together with Edo to buy great DTC brands and raise institutional capital
Portfolio has generated 200M in sales profitably
Key figures
300+
300
+
employees across the brands
1,000,000
+
1,000,000+
customers acquired per year
50M+
50
M+
in marketing spend per year
4
4
offices (NYC, London, 
Hong Kong & Shenzen)
$
40
M
$40M
of goods bought from 
Asia every year
What We Look For

DTC first brands

Sometimes making exceptions for exceptional Amazon brands

Sales of $5-$50 million

in the last twelve months

Situation Agnostic

We buy profitable and unprofitable companies across 
categories and geographies.
What we focus on is the potential acquisition. 
Can we add value?
Get In Touch
Testimonials
JOSH

Founder of Nutrition Kitchen, OnePT

I partnered up with Roman and his team 5 years ago now. In 24 months after we started working together we 4x Nutrition Kitchen, which had been pretty stagnant in the years before.

‍

After that we also started working together on another business that 
I founded, OnePT, a network of personal training gyms. 
We 5x that business in 3 years and opened 3 more locations.

‍

Apart from that growth, that wouldn’t have been possible without 
them, the partnership gives me a lot of confidence in making bolder decisions, for example we recently opened up in Dubai and a gym in the UK. I might have been able to do this regardless but having them quarterbacking me gives me peace of mind.

RAY LEE
Founder of Raycon

We built Raycon together with Roman and his team. When they joined Raycon we were doing less than $1.000 a day. In 3 years 
we reached 90 million in annual sales, profitably. I would like to partner with the team for whatever other business I will start next.

Ramon Van Der Meer
Founder of Alphapaw

I built Alphapaw together with Roman and his team. When they joined we were doing less than $1M a year. In 2020 we were close to 20M. Then iOS 14 happened and everything got much more difficult - regardless through thick and thin they have been trustworthy and reliable.

Testimonials
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Our Impact
Bootstrapped and profitable
Sales quadrupled in 13 months, business had been flat for the previous 3 years.


Bootstrapped and profitable.
Amazon revenues from $5.5k a day to $40k a day in 6 months, at ACOS 14%. Shopify sales stayed stable during the period.

Cost of Goods of the hero product (85% of sales) reduced from >25$ per unit to 13$, 
while improving product quality and imperfect rates by stronger QC processes.

Bootstrapped and profitable
Bootstrapped and profitable
Bootstrapped and profitable
Bootstrapped and profitable
Bootstrapped and profitable
Bootstrapped and profitable
Bootstrapped and profitable
Bootstrapped and profitable
Bootstrapped and profitable
Bootstrapped and profitable
Bootstrapped and profitable
Bootstrapped and profitable
Bootstrapped and profitable
Our Impact
Bootstrapped and profitable
Bootstrapped and profitable
Bootstrapped and profitable.
How We Compare Vs. Other Buyers
Traditional Buyers
PRIVATE EQUITY
Little operational involvement
Optimize for short term return
One of many portfolio companies
AGGREGATORS
Limited operational know-how, value 
creation coming mostly from financial engineering
Strict deal terms, dictated by the debt they use for financing
Very high operational involvement, we are operators 
first and investors second
Long term view on all our businesses, focused on sustainable growth
Our central team entirely focus on 1 company after we acquire it until we have team, processes and systems in place
Extensive experience in directly managing small and medium businesses
Flexibility in deal structure to work alongside the founders
We are people-driven operators, we believe in businesses that are built with a strong internal culture and values

Growth and ownership transitions need to happen with care, 
cannot be pursued “at all cost”.
Get In Touch
Our Investors
BURCH
Integrated Capital
kaya
Nordic eye
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CONTACT
369 Lexington Ave 2nd Floor #233 
New York, NY 10017
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